As you may have known, data management platforms are playing an important role when it comes to storing critical digital data like customer data including their names or mobile phone numbers as well as campaign data. These solutions also support marketers and advertisers to set up different client segments and their performance. These segments can be set up by depending on the demographic data, the previous browsing behavior, location and so on.
The advantages of data management platforms
First of all, data management platforms can unify data and break down silo problems. It can bring all of your data together into one single platform by which you and your team can get a cohesive view of the clients. Secondly, data management platforms can identify new audiences and clients. As you may have heard, audience extension and modeling techniques are some of great features that you can find in data management platforms to explore and target new client groups. Last but not least, data management platforms offer continuous results. These are platforms that you can depend on to make decisions, which act as useful strategies for a long term.
Lotame is among the top data management platforms by which users can receive information from various sources like email, social websites, mobile applications, customer relationship management tools and so on. Apart from these standard features, users can also gain access to both manual and fully automated suit of optimization tools. Aimed at marketers, publishers and digital agencies, Lotame is an ideal option to develop the engagement and unify your data. Nevertheless, there is a lack of live reporting in this tool.
Salesforce data management platform
You may know that the Salesforce used to act as a customer relationship management software. However, you may not know that they also have their own data management platform. Salesforce data management platform, which belongs to the Salesforce Marketing Cloud, is a great option for marketers who want to capture and unify their data throughout different locations. This product from Salesforce takes advantage of artificial intelligence technology and machine learning to provide the users with complete customer data profiles.
OnAudience.com is a common data management platform that is mostly used by advertisers, which allows users to set up audience segment by using such attributes as gender, age or interests, which are all important to online advertising activities. This product is now increasing a lot as it is truly useful in offering users a solution to look for new clients.
This data management platform is outstanding. First and foremost, Snowflake provides customers with data management as a service and operates at a fast pace. For instance, users can take advantage of its architecture to make the analysis process quicker. The platform makes use of multi-cloud strategy, which comes with cross-cloud approach for mixing and matching clouds. Last but not least, Snowflake has a performance in which no infrastructure exists to manage, thus it is very convenient to adopt this solution.
SAS Data Management
The SAS Data Management Suite, which belongs to the SAS – the largest independent provider in the data management market, is a great tool used to collect data from legacy systems and Hadoop. This high-level software will allow users to update data, change processes and carry out their own analysis of results. Nevertheless, you should learn that this solution comes with a high cost if your business is of small size.
Mapp Data Management Platform
Mapp Data Management Platform, which is a part of Mapp Acquire, is a product provided by Mapp Digital. This data management platform is ideal for controlling the performance of campaigns in real time, optimizing data distribution to marketing platforms as well as connecting with clients. The only drawback of this tool is that Mapp Digital will not provide multi-user capability, thus if you hope to have a tool for your team, you may take another consideration.
Cloudera provides an enterprise data cloud solution for any data, from the Edge to Artificial Intelligence. Being one of the most complete data platforms nowadays, Cloudera keeps a high level when it comes to scalability, performance, data integrity and data quality. This software is integrated with a wide range of cool features such as alert management, cluster management, monitoring and so on.
The Nielsen Data Management Platform is a product of the Nielsen’s global measurement and data analytics software, which is a great solution to use for controlling, customizing, activating and analyzing audience data. The software enables users to pick from over 60 thousand audience segments, provides customized advertising and content throughout many channels.
The ADEX Data Management Platform
The ADEX is an ideal startup data management platform which is convenient to use while providing a lot of customer support. In spite of the fact that this is the first official German Data Management, they have collaborated with a lot of international customers in the world.
Relay42 is an ideal data management platform which comes with both artificial intelligence and orchestration technologies. Users can unify first, second and third party data, which lets them communicate with their customers to look for new potential. Moreover, Relay42 designs their platform with customer data protection capabilities which will make sure brand ownership of storage and usage.
Identity control is also an important feature that a Relay42 package offers. In terms of consolidating this data gathered from a wide variety of touchpoints, Data Management Platforms are an ideal option which can help create a single customer view. These solutions will let you offer your customers more customized services.
Combining customer data with online feedback data will generate some interesting results. Customer data often comes with demographic information, geographic data, behavioral data and so on. Thanks to this data, you can have a deeper look int your clients as well as understand the reasons why there are these segments and how their reactions to their services are different.